![]() ![]() ![]() This is a much better idea in the long run. More recently, they are setting up their brand to be completely different. Why? Looking at the history of their logo, it appears they were copying Coca-Cola’s style for a while as well as what the current trends were at the time. Pepsi, however, has changed it numerous times. ![]() Now, I originally shared that Coca-Cola has never changed their logo (see image below) although they did go by just “Coke” on some products. Before you begin, give a designer examples of what you consider really ‘pops.’ Is it the color? The font (typography)? Is there an image/icon that catches your eye? Keep in mind, while it is important for you, as the client, to feel good about your company logo, it’s the customer that needs to be drawn to you to solve their problem.Ĭoca-Cola has been around since 1885 and Pepsi-Cola since 1903 (although originally started as Brad’s Drink in 1898) (source: ). A great designer will have asked many questions, looked at your ideal customer, and compare you against your competitors in order to create a logo that stands out in your particular niche. The immediate idea is that you, as a client, want it to stand out more in some way or another. If you are requesting that a graphic designer help you achieve this, you may see their eye twitch. One of the most requested design direction I’ve received was “Can you make it … pop?” I’ve created a lot of good ones and a few bad ones in my day as well. In my more than 30 years in design, I’ve seen a lot of great logos and seen a lot of bad ones. Article updated Augfrom the original post on April 12, 2011. ![]()
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